Starting his business in April 2020, his sales ranked NO.1 in 2021, and won again in the first 10 months of 2022. Dong Rigang, General Manager of Tianjin Hongsheng Tongda, the largest dealer of Weichai SDAC Light Truck in Beijing-Tianjin-Hebei region, has always adhered to “trust and morality” - to become a community of common destiny with users.

In the first nine months of 2022, the cumulative sales of domestic light trucks were 1.6161 million, soared 1.28% over the previous year. Under the overall situation of heavy truck and motor coach market downturn, the light duty truck market has supported most of the commercial vehicles.

Behind the stability of the light truck market is the lean service required by each dealer. Dong Rigang, a dealer of Tianjin Hongsheng Tongda, which started business in April 2020, topped the national sales champion of Weichai SDAC Light Truck within one year. What is the experience? How to overcome difficulties with users under the market downturn?

Find a way by grasping Yonghua’s heart

In 2020, Post-75s Dong Rigang returned to his family. “In 2020, I resigned to Tianjin because my children went to school,” Dong said. With 20 years of commercial vehicle sales experience, he decided to start a business.

Why did you choose Weichai SDAC Light Truck, a young brand, to start your business again?

Dong Rigang said briefly: “At that time, I chose Weichai SDAC Light Truck. First, I saw that they were recruiting dealers. Second, I believed in my experience and vision of 20 years of work. Shaanxi Automobile has a good user base in Tianjin. Although Shaanxi Automobile Light Truck is a young brand, it is Weichai behind it., so i totally trust it. After the initial market research, I went to Shandong Yingcheng Factory for an offline inspection. At the end of 2019, I applied for an agency and start business quickly in April 2020.”

Dong Rigang has the original intention of “users spend the least money to buy the best truck” at the threshold of his career: "At the beginning, my idea was very clear: to open the market, we must dare to fight. In 2020, I took 200 Shaanxi Automobile Delong light trucks in stock at one time and developed 15 secondary dealers. The first thing I did was to transfer of profits - let secondary dealers earn more than me, and let final users spend less money to buy better products. I firmly believe that developing the market means early “investment”. Shaanxi Automobile’s good reputation in Tianjin The good quality of Shaanxi Automobile Delong light truck have also quickly brought me rewards. officially opened in April 2020, and the sales in that year reached 450. “

Seize the heart of users, considering the users’ money bag while selling cars became the core weapon for Dong Rigang to become the national sales champion in 2021.

Online and offline integration explores new marketing mode

When it comes to the “ideas” that he has realized in the past two years dealers, Dong Rigang is also outspoken: “My experience in the past two years has been summarized into two points: online We Media promotion to let users know, and expand supply offline to provide users with channels. I don't just sell trucks to users to make money, but I want to ensure that users can experience the full ecological chain after buying the truck."

 How to do?

“I invested in three Tik Tok numbers, for what? Tell users about products and policies. Now the largest Kwai number has reached 1.4 million fans, the second has 140000 fans, and the third is 60000 fans. Spread through online channel, the popularity of Shaanxi Automobile Delong Light Truck in the local market has been rapidly promoted. In terms of product quality, Weichai's golden power chain has guaranteed the hard power of the product; in terms of market competition, I have always adhered to the brand idea of building brand, expanding market, transfer most of the profits to secondary dealers and customers.”

Relying on the new online layout, Dong Rigang's Hongsheng Tongda has sold 1080 Weichai SDAC light trucks in 2021, becoming the sales champion of Shaanxi Automobile Light Truck.

At the same time, in addition to successful online marketing, Dong Rigang has also developed a new idea of finding channels for users offline.

Dong Rigang told the reporter: “If the user who bought my truck didn’t have a job, I can introduce him to work with me. Now I have set up my own logistics company, and signed supply contracts with Yili, Mengniu, Wahaha, Shuanghui and other companies with supply. Buying a truck here can not only enjoy cheaper prices, but also ensure that the users have work to do.”

In the first October of this year, Hongsheng Tongda has completed the sales of 850 Weichai SDAC light trucks, still ranking No.1 in the country. “Previously, the light truck market in Tianjin has been occupied by another commercial vehicle company, which has accounted for over 30% of the market share. This year, we have approached their sales.”

Adjust measures to local conditions and focus on the future

Transfer profits to users, online marketing and users full cycle maintenance, the “faith and morality” summarized by Dong Rigang in selling Weichai SDAC Light Truck has once again supported his life, career and family.

Speaking of the future market layout, he also expressed his own views: “Our company’s refrigerated trucks sell well, why? Because refrigerated trucks can not only haul common goods, but also haul frozen products such as meat, chocolate, fruit, seafood and vegetables. refrigerated trucks have better market practicability and more diversified sources of supply. This is a market selling point that I think about.”

Speaking of the future market layout, he also expressed his own views: “Our company’s refrigerated trucks sell well, why? Because refrigerated trucks can not only haul common goods, but also haul frozen products such as meat, chocolate, fruit, seafood and vegetables. refrigerated trucks have better market practicability and more diversified sources of supply. This is a market selling point that I think about.”

Dong Rigang finally said: “I have made adequate planning on channels, spread and supply layout. But the actual sales and reputation finally prove that Shaanxi Automobile Delong Light Truck is really good."