Steadfast commitment to the mission, and the journey is wonderful.

On August 1, 2022, with the theme of “A New Start”, “Weichai New Energy Commercial Vehicle 2022 Mid-year Business Conference” was held in Huangdao District, Qingdao. Wang Guimin, Deputy General Manager of Weichai Group and Chairman of Shandong Automobile, Tian Qiang, Secretary of the Party Committee and General Manager of Shandong Automobile of Weichai Group, Zhang Chaoxiang, Executive Deputy General Manager of Shandong Automobile of Weichai Group and General Manager of Marketing Company, Yu Lang, Deputy General Manager of Shandong Automobile of Weichai Group, Xu Changming, Deputy Director of the National Information Center, and nearly 500 people from Weichai SDAC Light Truck Co., Ltd., dealers, service providers and large customer representatives all participated in the conference.

As the high-end truck strategic business unit of Weichai Group, Shandong Automobile will gradually transform to Weichai new energy commercial vehicles. In 2022, Weichai new energy commercial vehicles will shift its strategic perspective from traditional inefficient competition to high-end market and new energy commercial vehicles. Relying on the support of Weichai Group’s resource system, it actively embraces the whole business fields of new energy commercial vehicles, such as EIC system, intelligent networking, and intelligent driving, and clearly takes independent research and development as the core to establish a world-class Chinese brand in the global new energy commercial vehicle track.

Strategic transformation and upgrading, Weichai new energy commercial vehicles lead the reform

Under the background of the national “double carbon” goal and the market demand for reducing cost to increase benefit, the wave of new energy and intelligent interconnection of commercial vehicles is coming. Head for the “New” and laying out high-end light truck business have become the key to the high-quality development of Weichai New Energy Commercial Vehicle and leading the industry reform.

(Wang Guimin, Deputy General Manager of Weichai Group and Chairman of Shandong Automobile delivered a speech)

At the meeting, Wang Guimin, Deputy General Manager of Weichai Group and Chairman of Shandong Automobile Group, stressed that Weichai New Energy Commercial Vehicle will launch its new high-end truck and ecological business brand on the basis of Weichai SDAC Light Truck and Heibao Micro Truck, the three business lines work together to help the implementation of high-end light truck strategy.

In the future, high-end light truck brands will cover four energy structures in terms of power: fuel, pure electric, hybrid and hydrogen. At the same time, it will create innovative ecological brands that include transportation, leasing, remanufacturing and other ecological businesses, providing users with innovative transportation ecological solutions, helping promote the value chain to develop in an efficient, green and people-oriented direction, and helping the industry achieve “zero carbon transportation” and “smart logistics” at an early date.

Continuous breakthrough to build the first productivity of new energy commercial vehicles

At present, new technologies in the commercial vehicle industry are emerging, and the curtain of change has begun. Weichai New Energy Commercial Vehicle will firmly grasp the development trend of the industry, rely on the system support of Weichai Group, highly coordinated resources, convergence of global wisdom, concentration on present technology, and fully empower Weichai SDAC Light Truck and Heibao micro truck brand.

(Tian Qiang, Secretary of the Party Committee and General Manager of Shandong Automobile of Weichai Group, introduced the enterprise strategy)

Tian Qiang, Secretary of the Party Committee and General Manager of Shandong Automobile of Weichai Group, mentioned that Weichai New Energy Commercial Vehicle is gradually building Qingdao Innovation Center as the core, Laiyang, Penglai and Wendeng as the three R&D centers. and is committed to building a national light commercial vehicle industry cluster in the Jiaodong Peninsula of Shandong.

In recent years, Weichai New Energy Commercial Vehicle has made continuous breakthroughs in key technology fields. Combined with the core suppliers, Weichai EIC Technology and fuel power, Fast gearbox, together with Hande axle chain to build an intelligent power system, the powertrain can be intelligently adapted with the chassis platform changes to truly achieve "super golden power".

At the same time, together with global high-quality suppliers such as BYD, CATL to build a higher level of technical barriers around new energy technologies such as pure electric, hydrogen and hybrid, so as to provide more advanced solutions for commercial vehicle users, lead the development model of global new energy commercial vehicles, and set a new model for the high-end light truck brand development in the industry.

Revitalize and make progress, begin the marketing campaign under the new normal with new attitude

In the first half of 2022, affected by COVID-19, economic slowdown, supply chain obstruction and other factors, the whole automobile industry has a significant downward trend. Weichai New Energy Commercial Vehicle has reversed the trend of transformation, and promoted the growth of Weichai SDAC Light Truck and Heibao micro truck business in all aspects of brand promotion, market development, channel operation, sales management.

(Zhang Chaoxiang, Executive Deputy General Manager of Shandong Automobile of Weichai Group and General Manager of Marketing Company, made a special marketing report)

In order to further boost the confidence of dealers, Zhang Chaoxiang, the Executive Deputy General Manager of Shandong Automobile of Weichai Group and the General Manager of the Marketing Company, proposed to take sales and market share as the core objectives, gradually improve brand awareness and product awareness, focus on industry market segment to create scene products, assist original dealers to improve their operation and profitability, introduce new dealers, and work together to maintain competitive advantages and improve the industry share. It will also enhance product competitiveness and service competitiveness and introduce outstanding talents in the industry to begin the marketing campaign in the second half of the year.

Under the new marketing strategy, in order to improve the profitability of dealers, gradually guide dealers to transform from traditional sales to the innovative mode of leasing and transportation, focusing on the new energy field. At the same time, in the hotter light truck market, it will take a more stable step and fight for a broader territory.

Taking new energy as the core, A new series of Weichai SDAC light truck unveil

In view of the increasingly stringent policies and regulations in the light truck industry, and the more diversified user needs, Weichai New Energy Commercial Vehicle, takes new energy products as the core and Weichai SDAC Light Truck brand as the first breakthrough, has laid out new scene series such as “novice entrepreneurship, green logistics, cold chain transportation, efficient urban distribution, and high value-added transportation”.

(Yu Lang, Deputy General Manager of Shandong Automobile of Weichai Group, conducts enterprise product planning)

Yu Lang, the Deputy General Manager of Weichai Group Shandong Automobile Co., Ltd., released a series of new products at the same time: long battery life intelligent electric light truck “Delong EV300”, which sets a new benchmark for pure electric light truck energy saving with 300 km long endurance, 50 minute fast charging and multiple auxiliary driving technologies; The high-performance refrigerated light truck “Weichai SDAC - refrigerator”, focuses on the green, efficient, cost reducing and other pain points of the current cold chain logistics, creating different combinations of models with a single endurance of over 1000 kilometers, leading EIC technology pure electric power, Weichai 3.0L high-powered fuel, and becomes a new choice for high-end cold chain with the first cold compartment partition refrigeration, one button idle refrigeration, AMT gearbox and other technologies.

(Weichai SDAC Light Truck Series New Products)

At the same time, in order to further meet the entrepreneurial needs of young truck drivers and reduce the entry threshold, Weichai SDAC Light Truck launched the super efficient energy-saving entrepreneurial light truck “Weichai SDAC Z1”, which provides young consumers with a cost-effective choice to break through again. Weichai SDAC Z1 Light Truck is equipped with Weichai WP2.3Q super energy-saving engine. The vehicle lightweight industry takes the lead, with stronger carrying capacity at the same level. It helps young users make more money at the beginning. The fuel economy is 12% higher than that of the same level competitors, the two-year 120000 km long oil change cycle reduces the concerns of novice entrepreneurs.

(“Weichai SDAC Z1” light truck)

At the same time, a series of new products such as high-end intelligent light truck “Weichai SDAC Premium”, urban distribution quality light truck “Weichai SDAC K1”, omnipotent wealth creating small truck “Weichai SDAC X1 Classic”, which will help Weichai SDAC Light Truck to be the first choice brand of China’s quality light truck with its unique intelligent change power system, the third generation Japanese adjustment chassis system leading the industry, and the intelligent configuration system leading the young and digital intelligent consumption demand.

New normal, new strategy and new pattern, the time has come, the trend has settled! Whether it is a new brand strategy, a new product lineup, or a new marketing plan, Weichai New Energy Commercial Vehicle’s determination to enter the high-end light truck territory will be further demonstrated, and its market leader will also be fully consolidated; It will help the logistics industry and user value breakthrough with a new look, help its own brand accelerate the pace of high-end upgrading, and continue to lead China’s automobile manufacturing upward. Standing at a higher starting point, Weichai New Energy Commercial Vehicle will certainly show strong high-quality development potential, and demonstrate the wonderful future of China’s intelligent manufacturing, which is parallel to the world-class.